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The date: April 2nd 1994, the location: 1975 Victory Blvd., 2nd floor loft; the Tanning Loft opened its doors to the public and began to greet its first patrons. With just four regular beds that required 20 to 30 minutes of tanning and a single 2000 watt face tanner, it wasn't prepared for what was about to happen next. Within a matter of just a couple of weeks, the Tanning Loft was at its maximum capacity with an average wait time of 30 minutes plus, from open to close 7 days a week.

The heat was on, the owners Tommy and Joey Costa scrambled to answer the demand by expanding the salon. Fortunately the adjoining store was vacant and available. A new contract was signed and within a few weeks there was a new doorway open to the expanded space. This proved to be golden opportunity to capitalize on the situation, everything seemed to be working perfectly and a steady stream of success seemed eminent, but there was something that was about to change the game that the brothers weren't anticipating; a new tanning salon with many years of experience in the business, was just about to open right down the street.

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