The concept for what would eventually become Seva® originated back in the late 1990’s during a trip to the Little India neighborhood of Devon Street in Chicago, IL.
Serial entrepreneur Vas Maniatis was left pondering his fate while his then girlfriend and now wife of more than a decade, told him she wanted to get her eyebrows threaded at a local shop. Not caring the least about eyebrows and practically running away at the thought of needles (there’s no needles), Vas reluctantly agreed to accompany her to get her brows done.